Ever seen one of these? It's hard NOT to! Walk down any city street, or down the aisle on an airplane or in an Amtrak car. Heck, go ANYWHERE. You feel like you’re in an iPod commercial. Apple recently announced that they've sold over 100 million of ‘em. And iPod is only one brand of portable music player. There are dozens.

Notice something else? It's NOT just kids wearing those earbuds. What you may not realize is that they're NOT just listening to music. This wasn't supposed to happen. iPod was supposed to be a MUSIC player. That's what Apple designed. And they nailed it. Easy-to-use...compact and portable...stylish, cool. iPod put YOU in control of your music. Not record companies, not radio stations. YOU. The Little Guy had SO much control that The Little Guy thought-up something else iPod does. What's that got to do with your marketing?