1. Accountability.
2. Interactivity.
3. Portability, convenience.
Hear where this -- and those ad dollars -- are going?
THAT WORD is now horrifying sales reps from newspaper and TV and radio and Yellow Pages.
Say "accountability," and they'll stammer.
They prefer to tout "reach," the shotgun. They can tell EVERYONE your message.
Wouldn't you rather speak only to PROSPECTS?
100% of the people who hear a podcast ASKED to hear it.
Old media was we-talk-you-listen.
And listen WHEN we talk, or you miss it.
Not any more. New media is on-demand, and pick-and-choose.
The people you're trying to reach are busy.
Be with them anywhere.
