Podcasting isn't "broadcasting." Old Media ads talk to everyone, and that model just isn't efficient. It's a shotgun. Mathematically, most who see your mass-media message aren't prospects. Research confirms the power of Podcasting: > 82% of USA homes now have broadband access. > 69 million Americans will listen to Internet radio this month. > Weekly online listening is up ONE THIRD...in just ONE YEAR. > This is an upscale, well-educated, employed audience. And GET THIS... > "Online radio is the soundtrack for research, shopping on the Internet." > 69 million will watch online video this week. Yours? See and hear what I'm doing with author Carolyn Davidson, whose fans have given her a 5-star rating on iTunes, and are passing her work around on the Internet. See and hear what I'm doing with former Senator Tom Scott. Hear me explain how YOU can self-publish, quickly, inexpensively, and worldwide, on The Jim Bohannon Show. Read how much only "1000 True Fans" can be worth, once you've self-published.

Affordable? Any cheaper and it'd be FREE! Podcasting follows people wherever they go. They hear podcasts when THEY WANT TO LISTEN.