Are we - as an industry - even a LITTLE embarrassed by this?
Broadcast radio is already on-its-heels defending against robotic digital competitors.
So go MORE robot-digital?

If we can't harvest real listener compliments, might we program something they WILL compliment?
If talk hosts can't make the phone ring, might we talk about something people CARE about?

Research and coaching now seem quaint.
And abusing technology for pretend-engagement is utter media masturbation.

Whether it is the FCC or state attorneys general, someone needs to enforce non-mumbled on-air disclaimers.
Station owners - capitalists, in a regulated industry - tend not to ask for new regulation. But one station owner learning of this new product appealed to his state broadcasters' association: "This is an area where there ought to be rules with teeth in them."

"And what about the competitive disadvantage that a dedicated broadcaster doing it right (with all the attendant HR costs) suffers at the hand of a broadcaster who is passing off sorcery as real?"

Silver lining: Stations investing in local-local-local, and delivering in human voices, will be conspicuous.
Stations choosing to fake-it probably shouldn't tout that on Sales calls.