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Making Audio Matter More
My 2025 Talkers magazine Monday Memo columns, the whole-year collection. Included, my CES and NAB Show coverage; and reports on news and trends pertinent to you, my fellow story-teller. FREE PDF E-book, instant download here. |
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The best local radio spot I heard in 2025.
By ATW Creative/Dallas for client KTBB. Pitch this category for air in Q2. One sale pays for the buy. Hear it here, to hear a technique I demonstrate in the video below. |
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These advertisers canceled, until...
...we reworked their spots using the technique I demonstrate in this short video all reps should see. |
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Costs are criminal. You're on the case.
A client asked me for something she could pitch to a credit union. So I produced a stack of 60-second features. They're yours, FREE, no national spot, no paperwork, sell a local sponsorship and keep the money. Download here. |
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Sales: There is a National ________ Day for nearly every food you can imagine; and lots of tribute and public service opportunities. I made you a calendar, a bonus PDF download with my free monthly newsletter. On-air: I include timely topics for social media posts and listener calls. Now, you fill-in the blanks, with LOCAL events and occasions. |
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#1 podcasting success factor? 44-second video explains.
And hear why your techique is critical, in this 3-minute podcast. Caution: Attention is not for sale. Buying clicks is a recipe for failure. Instead? Goal: Your subscribers share your podcast with their buds. For less than you spend at Starbucks, my E-book can help you move from sampling to subscribing to subscribers-sharing your podcast. $4.99 PDF: Click here for the PayPal form, and I will deliver ASAP.
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CES2026, ICYMI
Read/Watch/Hear/Download my coverage from Las Vegas here. |
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Attorney? Realtor? Financial Advisor? If you want prospects to understand how you can help them...help them. Are you doing -- or thinking of doing -- an ask-the-expert show? Hosts I coach attract lots of new leads. Schedule a no-cost, no-obligation Zoom to discuss. |
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Your AI-Enhanced Guide to Smarter Sales
Artificial Intelligence is creeping-into almost every process. So what happens when you ask it how to sell radio advertising? Click here for street-smart, commonsense advice [free PDF download] |
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Australian Radio Network acknowledged the use of Artificial Intelligence to create the voice of "Workdays with Thy" on CADA, one of its stations (available on the iHeartRadio app). If you're a (human) music DJ, this is chilling. If you're a Talk host, are you next? Flip-the-script, to put the robot to work for you and sound local and super-relevant. Here's how, step-by-step.
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A.I. could not do this commercial. What makes your work special is YOU. Hearing is believing. |
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How not to sound "on vacation?" Often, guest-hosts are local somebodies -- not career broadcasters. They don't share our second-nature performance s. For their benefit (and useful reminders to seasoned pros) 12 tips |
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What can News/Talk learn from music radio? I asked fellow consultants, who offer "music lessons." AND, vice-versa... |
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Music stations need more than music.
Swifties don't need FM to hear Taylor. She's already on their phones. They hear her on your air if listeners also use you habitually for other reasons. And if you're News/Talk, tune-in occasions is the ballgame. Ask me about my 4-Week Tune-In Tune-Up. |
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Emulate success. By doing so, you hitch-hike on expensive research that Madison Avenue has funded, testing-and-honing and testing-and-honing messages such as those I collect on an ongoing basis in my radio travels. "I'm a consultant. If you steal from me, you've stolen twice." |
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Phone it in.
Radio shouldn't settle for in-car + listen-at-work. Lessons from local TV news winners. |
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Say what???
What would you say now -- on-air -- that you wouldn't just several years ago? Where do you NOW draw the line? |
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If you're the boss, vote last. The easiest way to (unintentionally) torpedo the collaborative process is to trigger the deference dynamic. How to avoid groupthink. |
 | -- | Freebie Find! It's the Bible of broadcast news. Pricey on Amazon...or help-yourself from Google Books. |
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Life after radio? The skill set you employ on-air can open lots of doors elsewhere. Here are 18 options And here are FREE tools. |
 | -- | The White House story I waited years to cover. Your undaunted correspondent, on |
 | -- | I used to do a TV show, then this happened. From The Vault: My 10 faves from 200+ shows. |
 | -- | Breathtaking Aerial Tour Home Sweet Home |
 | -- | Casey Moran, Action News Providence. She's reported from everywhere in Southern New England. Suddenly, she's nowhere to be found. Grab the armrest, for chilling intrigue, and a damning narrative about the corporate consolidation that plagues broadcasting, set in the beguiling place where we live, populated by pseudonyms (including the author's) which some will find thinly-veiled. "Kill The Feed" is a FREE E-book download. |
