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New Captain, New Course, New Revenue
Americans have never seemed more optimistic. Opinion polls demonstrate eager anticipation for the second Trump administration agenda. With each new president's Inauguration, we witness history. Double that for Donald Trump's big comeback. Preparations now underway are already all over the news. |
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Next stop: Las Vegas, where I'll report how technology is changing everyday life, in almost every way. Help yourself to daily 60-second reports you can download here, for air January 6-9. Here's a sample report. |
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Download: Your New Year
Sales: There is a National ________ Day for nearly every food; and lots of tribute and public service opportunities. I have built you a calendar, a bonus PDF download with the November issue of my free monthly newsletter. On-air: I include timely topics for social media posts and listener calls. Now, you fill-in the blanks, with LOCAL events and occasions. |
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Phone it in.
Radio shouldn't settle for in-car + listen-at-work. Lessons from local TV news winners. |
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Say what???
What would you say now -- on-air -- that you wouldn't just several years ago? Where do you NOW draw the line? |
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A.I. could not do this commercial.
I'm NOT saying don't exploit Artificial Intelligence. I use it every day...as a first draft. What makes your work special is YOUR personal touch. Hearing is believing. |
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Music stations need more than music.
Swifties don't need FM to hear Taylor. She's already on their phones. They will hear her on your air if you give listeners reasons to use you habitually. And if you're a News/Talk station, Time Spent Listening is still the ballgame... specifically, adding occasions of tune-in. Try my 4-Week Tune-In Tune-Up. |
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Attorney? Realtor? Financial Advisor? If you want prospects to understand how you can help them...help them. Are you doing -- or thinking of doing -- an ask-the-expert show? Hosts I coach attract lots of new leads. Schedule a no-cost, no-obligation Zoom to discuss. One caution: What the station is selling you might not be your best bet. Download my "Negotiation Checklist for Weekend Talk Radio." |
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Growing your podcast audience.
44-second video explains THE #1 success factor in podcasting. And hear why your techique is critical, in this 3-minute podcast. Caution: Attention is not for sale.
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Emulate success. By doing so, you hitch-hike on expensive research that Madison Avenue has funded, testing-and-honing and testing-and-honing messages such as those I collect on an ongoing basis in my radio travels. "I'm a consultant. If you steal from me, you've stolen twice." |
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There is buried treasure in your Programming. Do you realize how many Sales "hooks" you have? <<< Click on Ben's nose. |
 | -- | Do your target listeners understand why to spend more time with you? Developing and freshening on-air imaging is part of my work for client stations. |
 | -- | Severe Weather is The New Normal. Regardless of your format, your station can be the weather button that listeners will push, and advertisers can sponsor. |
 | -- | Freebie Find! It's the Bible of broadcast news. Pricey on Amazon...or help-yourself from Google Books. |
 | -- | I used to do a TV show.
Then, this happened. From The Vault: My 10 faves from 200+ shows. |
 | -- | The White House story I waited years to cover. Your undaunted correspondent, on |
 | -- | Breathtaking Aerial Tour Home Sweet Home |
