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These advertisers canceled, until...
...we reworked their spots using the technique I demonstrate in this short video all reps should see. |
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Australian Radio Network acknowledged the use of Artificial Intelligence to create the voice of "Workdays with Thy" on CADA, one of its stations (available on the iHeartRadio app). If you're a (human) music DJ, this is chilling. If you're a Talk host, are you next? Flip-the-script, to put the robot to work for you and sound local and super-relevant. Here's how, step-by-step. |
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What can News/Talk learn from music radio? I asked fellow consultants, who offer "music lessons." AND, vice-versa... |
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Music stations need more than music.
Swifties don't need FM to hear Taylor. She's already on their phones. They will hear her on your air if you give listeners reasons to use you habitually. And if you're a News/Talk station, Time Spent Listening is still the ballgame...specifically, adding occasions of tune-in. Try my 4-Week Tune-In Tune-Up. |
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Download: Your Year
Sales: There is a National ________ Day for nearly every food you can imagine; and lots of tribute and public service opportunities. I have built you a calendar, a bonus PDF download with my free monthly newsletter. On-air: I include timely topics for social media posts and listener calls. Now, you fill-in the blanks, with LOCAL events and occasions. |
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NAB Show 2025.
Report: Radio: Survive and Thrive Report: More Than Spots, Less Than Clutter Report: One Way or Another |
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Baseball stations: Own it.
With games also on SiriusXM and Tune-In and team apps, baseball isn't the exclusive franchise AM/FM affiliates once enjoyed. Goal: BE KNOWN FOR having the games. Read proven tactics for Sales, Programming, and Promotion in my FREE February newsletter, a back issue available to subscribers. |
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Growing your podcast audience.
New numbers point to podcasting opportunities. 44-second video explains: The #1 success factor in podcasting. Hear why your techique is critical, in this 3-minute podcast. Caution: Attention is not for sale. Buying clicks is a recipe for failure. Instead? Goal: Your subscribers share your podcast with their buds. For less than you spend at Starbucks, my E-book can help you move from sampling to subscribing to subscribers-sharing your podcast. $4.99 PDF: Click here for the PayPal form, and I will deliver ASAP.
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Attorney? Realtor? Financial Advisor? If you want prospects to understand how you can help them...help them. Are you doing -- or thinking of doing -- an ask-the-expert show? Hosts I coach attract lots of new leads. Schedule a no-cost, no-obligation Zoom to discuss. One caution: What the station is selling you might not be your best bet. Download my "Negotiation Checklist for Weekend Talk Radio." |
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A.I. could not do this commercial. What makes your work special is YOUR personal touch. Hearing is believing. |
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It's a wrap! And CES2025 was a real whack-on-the-side-of-the-head, because technology is changing everyday life, in every almost way. See/read/hear what we learned in Las Vegas. |
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Life after radio? The skill set you employ on-air can open lots of doors elsewhere. Here are 18 options And here are FREE tools. |
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Emulate success. By doing so, you hitch-hike on expensive research that Madison Avenue has funded, testing-and-honing and testing-and-honing messages such as those I collect on an ongoing basis in my radio travels. "I'm a consultant. If you steal from me, you've stolen twice." |
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There is buried treasure in your Programming. Do you realize how many Sales "hooks" you have? <<< Click on Ben's nose. |
 | -- | Severe Weather is The New Normal. Regardless of your format, your station can be the weather button that listeners will push, and advertisers can sponsor. |
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Phone it in.
Radio shouldn't settle for in-car + listen-at-work. Lessons from local TV news winners. |
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Say what???
What would you say now -- on-air -- that you wouldn't just several years ago? Where do you NOW draw the line? |
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If you're the boss, vote last.
The easiest way to (unintentionally) torpedo the collaborative process is to trigger the deference dynamic. How to avoid groupthink. |
 | -- | Freebie Find! It's the Bible of broadcast news. Pricey on Amazon...or help-yourself from Google Books. |
 | -- | Do your target listeners understand why to spend more time with you? Developing and freshening on-air imaging is part of my work for client stations. |
 | -- | I used to do a TV show.
Then, this happened. From The Vault: My 10 faves from 200+ shows. |
 | -- | The White House story I waited years to cover. Your undaunted correspondent, on |
 | -- | Breathtaking Aerial Tour Home Sweet Home |
 | -- | Casey Moran, Action News Providence. She's reported from everywhere in Southern New England. Suddenly, she's nowhere to be found. Grab the armrest, for chilling intrigue, and a damning narrative about the corporate consolidation that plagues broadcasting, set in the beguiling place where we live, populated by pseudonyms (including the author's) which some will find thinly-veiled. "Kill The Feed" is a FREE E-book download, compliments of the author. |
