Holland Cooke Media
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A.I. could not do this commercial.
NOT saying don't exploit Artificial Intelligence. I use it every day. Just use it as a tool, the cure for writer's block. Think of it as a first draft. What makes your work special is YOUR personal touch. Hearing is believing.
New numbers point to podcasting opportunity.
Click here for the entire Edison Research deck.
Emulate success.

By doing so, you hitch-hike on expensive research that Madison Avenue has funded, testing-and-honing and testing-and-honing messages such as those I collect on an ongoing basis in my radio travels.

"I'm a consultant. If you steal from me, you've stolen twice."

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There is buried treasure in your Programming. Do you realize how many Sales "hooks" you have? Click on Ben's nose...

Music stations need more than music. Swifties don't need FM to hear Taylor. She's already on their phones. They will hear her on your air if you give listeners reasons to use you habitually. And if you're a News/Talk station, Time Spent Listening is still the ballgame...specifically, adding occasions of tune-in. Click below:

Attorney? Realtor? Financial Advisor? If you want prospects to understand how you can help them...help them.

Write Better Commercial Copy: For Sales and on-air talent:
DO listeners understand why to spend more time with you?
Freebie FIND: Download THE Bible of radio news
The White House story I waited YEARS to cover
BREATHTAKING Aerial Tour of Block Island