Do listeners understand why to spend more time with you?
Developing and freshening on-air imaging is a big part of my work for client stations.
Click below to hear examples, all-but-one-of-which I wrote and/or produced, to...
- Describe and differentiate your station, and remind listeners why and when to listen, and how. And because ratings are a memory test, ear candy, used sparingly can remind listeners THAT they listen.
- Sound timely, around Halloween, Thanksgiving, Christmas and Hanukkah, and when the clocks change, and for Mom (and Dad) on their special days, and on Memorial Day weekend.
- Got baseball? When you are selling in March, EVERY team is in first place ;). Then, count-down to Opening Day. Once the season begins, I recommend using the on-hour ID to remind your whole cume when the next game is.
- On many News/Talk stations, weekend specialty shows are valuable inventory, and appointment listening. Tip: Tout this diverse programming as part of a weekend lifestyle collection, and bundle same/similar-topic shows as a package. Those ROS sponsor mentions expose your clients to your whole audience.
- And sell YOURSELF a schedule, to remind prospects that the new customers they want are listening right now, and you can steer new business to them online. And tout your own digital reach, and how they can ride-along.
Can I help you craft or freshen YOUR on-air messaging?
Copyright 2023 Holland Cooke
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