Holland Cooke Media

Podcasting 411
"Holland is a gifted talk radio consultant whose wide swath also cuts to the sales development area...podcasting, monetizing web and station assets."
Dick Rakovan, Senior VP, Radio Advertising Bureau

"I appreciate your words of wisdom."
Dr. Jim Keany, www.Jim.MD

"Excellent advice...more feedback and sound direction than I've received from radio management in all my years. You have done excellent work in an amazingly short period of time. We couldn't be happier."
Former Senator Tom Scott, www.TomScottReports.com

"Everything looks tight and good, easy to read, very professional, of course, because it is. I just love it."
Author and "Word Expert" Carolyn Davidson, whose www.WordsYouNeverHeard.com I built and maintain for her.

"Holland's cutting edge, funny, and energizing. His presentations are always SRO. Holland publishes the must-read Holland Cooke Newsletter. It's jam-packed full of stuff radio pros need to know to flourish in the current and New Media."
Marty Davis, www.chickaboomer.com

"You're 'The PD of Podcasting!'"
Dolores Nolan, www.SaintsOfNewYork.com

Podcasting Success Stories
Now THAT'S "product placement!"
23 MILLION+ views for comically-risqué FrenchMaidTV.com.
Scantilly-clad actresses = $$$ from advertisers targeting Men 18-34.
Do the math. From the Podcast & New Media Expo:
Graperadio.com gets $1300 to reach 15,000 listeners
(CPM $86+). They're sold-out.
Mommycast.com did a 6-figure deal with Dixie Cups.


Podcasting Tools
Video in your pocket:
This is the camera I used to shoot most of my YouTube videos.

Video: HC's review.

Broadcast-Quality Audio:
Olympus' DS-2 Digital Voice Recorder is smaller than a microphone. 64K flash memory = 22 hours in LP mode, CD-quality stereo at other speeds. Records in .wma, USB file transfer. Voice activation for hands-free recording; runs up to 18 hours on 2 AAA batteries.
Studio-in-a-box:
Portable, rugged. Podcasters rave about it.

Those three items above are at-the-beginning-of the content-creation conveyor belt, the "ingestion" stage. At the other end, your work falls-off-the-belt as "user experience." Anticipating that experience should be fundamental to your content design. In-between comes the Internet equivalent of radio's production chain: "management," "deployment," and "distribution." And the whole process can happen right here, on the computer you're using.

FREE software and tools to mix, master, and publish your work:
You already know about -- and should have an account on -- YouTube.com. You should also put your videos on Metacafe.com.
Best bet: TubeMogul.com, which will submit your video to both-of-the-above, and a bunch of other such sites.
There are places to park audio too. But first things first.

Here's "the plumbing" to help you create online content:
Great social networking, widgets, and community applications to engage site visitors, and turn 'em into evangelists, from KickApps.com
FREE editing software:
Edit audio with Audacity or JetAudio-Basic.
To edit video, look for Windows MovieMaker, which probably came pre-installed on your PC. Or help yourself to various other programs.
Then, once your work is produced...
FREE encoders:
Turn your work into Real and Windows Media.
Hosting?
Best bet on the Internet: Build-out one-of-umpteen attractive blog templates at Blogger.com, Podomatic.com, or Wordpress.com (where I host www.ListenToAmerica.com).
You can't go wrong hosting with GoDaddy.com, real economical, real reliable, easy interface.
And WHEREVER you host, you can "redirect" from your domain name...
Go Daddy $1.99 Domains

Got LIVE video? Stream it FREE, at qik.com, Justin.TV, or Mogulus.com.

Got something to sell? I sell my newsletter and other PDF information products via Clickbank.com, and they're great.

Don't worry about the plumbing! Tools that let you concentrate on doing your show:
PodcastBlaster.com will write those nerdy RSS files for you. Then...
FeedBurner.com will do the handshake with iTunes, and other places you want to pop up.

The bottom line: Making make money with your online content:
The media kits from successful GrapeRadio.com and Mommycast.com are instructive.
And here are "26 Ways To Make Money" with Podcasts, by PodcastBrothers.com's Tim Bourquin, founder of the MUST-attend New Media Expo.