 | -- | < 44-second video: We asked the publisher of THE talk media trade publication: "What is the #1 success factor in podcasting?" |
| Hear why technique is critical, in this 3-minute podcast, from The Jim Bohannon Show.
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| New numbers spell opportunity. Westwood One's Pierre Bouvard describes what he calls "Head Snappers From Edison Research's Infinite Dial 2025." |
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How podcasting is UNLIKE radio:
AM/FM broadcasters' content is mass-appeal, live, locally-oriented. Podcasts are on-demand and available worldwide. The best podcast topics are "narrowcast" stuff. And going REAL narrow is opportune. Example? Do a podcast about gardening, and you'll get lost-in-the-weeds. Do one about year-round vertical hydroponic vegetable gardening in a closet and you'll click. How successful podcasts are LIKE radio: You're asking for attention. And with SO much competition for it now, that's a big ask. |
| KNOW THIS: Every...single...moment...of your podcast has to earn another moment. |
| Attention is not for sale. |
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Before you spend a dime promoting your podcast...
Think how many advertising messages bombard us every day. We've learned to lean-away from pitches. But we trust recommendations from our friends. Goal: Your subscribers share your podcast with their buds. How: Incorporate best practices broadcasters have spent 100 years proving, techniques that earn you habitual listening. "You never get a second chance to make a first impression." And for less than you spend on a Starbucks concoction, my E-book can help you move from sampling to subscribing to having-subscribers-share your podcast. Page 1 alone will have you thinking differently about WHY you podcast. Click here for the PayPal form, and I will deliver ASAP. |